Bona: Round Up Campaign

Bona wanted to run a regional campaign for their line of stains in the state of Texas. The title to work with was “Round Up” and wanted a clear Texas style feel. They went with two lock-ups. One that could be used as a stand alone stamp, and one with just the title to be used on the marketing materials made. The end result was unmistakably Texas, and helped Bona increase their presence in the region.