Bona: Atomic Man Campaign

Bona was looking to do a new style of campaign to promote their van-mounted Bona Atomic Dust Containment System. Their request was to create a character that would be placed on the side of the van as it toured the country.The brief also asked for 3 specific products be worked into his aesthetic.This is when Bona’s Atomic Man and his Atomic Van were born. A comic-style approach was used for the character and carried over to the marketing materials that followed. In all, we created temporary tattoos, refrigerator magnets, large vehicle magnets, flyers, counter cards and posters. The video was requested at the end, but utilizing Adobe’s Character Animator we were still able to give life to the flat character file.